Cultural Shifts defining 2025

We have created so much technology to aid in our everyday lives. With new software and programs seamlessly solving the mundane of our lives, We should be happier, right?

Unfortunately, this is not the case. We seem to have only created more stress by creating a world where the margin for error has decreased, causing more and more stress in our daily lives. This aggressive culture shock has come at a cost to our everyday lives with people working harder and earning less than before. 

However, the tides are shifting and new cultural changes have begun to appear on social media, de-influencing and soft living are becoming more popular in a world overflowing with media and information. Here are some major trends as businesses you should be taking note of.

The Rise of Soft Living

Soft living is becoming the new norm with younger customers. Leaning into Marie Kondo’s “does it spark joy” philosophy. It’s about reducing the noise and thinking more sustainably. For example, Instead of buying clothes and items that have a limited use, opt to choose brands and products that will last longer so you don’t have to keep buying more things. 

Soft living is a friendlier cousin to minimalism. Keep it simple, find the balance, and you are already there.

As a brand, by adopting some of these principles you demonstrate an understanding of your customers’ well-being and become instantly more attractive to certain demographics

Anti-Optimisation

There is a feeling shared by a lot of communities online that many of the trends and advice they get from their favourite influencers seem to be unrealistic and unattainable. Well, you aren’t wrong because it’s even impossible for them.

Did we just reveal a big influencer secret? No not really. A lot of content creators are burnt out from trying to keep up with the constant relevance and need to impress online. This has led to some … interesting… content from some of our favourite influencers, but we can save that for another conversation. 

The constant need to be perfect and the desire for the next big thing has become toxic, so many creators have chosen to “de-influence”. Debunking over-hyped trends and setting the record straight with their customers, Just being real. Doing this as a business has such a positive impact on mental health and shows your customers that they can trust you.

Growing Community

There has grown a sense of collective well-being online as the internet and social media have pushed people to become more individualistic. Lots of fad mental health experts advocate for “protecting your peace” which in short is causing more people to isolate themselves from their communities as they begin to get locked into a headspace that only concerns themselves.

Community is the strongest social media tool around. It can help bring business in and can help to evolve areas of your business that you may have overlooked. A strong community that has your back can be the make or break of a good business. 

But Community isn’t just for big businesses, Online communities start where progress and change are found. Social and Political change can bring people together, Environmental issues or advocating Mental Health. The Mindset has changed from helping yourself, to reaping the benefits of helping a collective or community reach goals together. 

So how does this affect my business? Well by reviewing your brand values, you can identify where you might be able to make changes and demonstrate how you can make an impact on communities that your business can help. 

If you are looking to connect to your audience better, Ogle can work with you to create a community management strategy that can help bring in more people and build the community you dream of for your business.